Currently, 18 teams make up the World Tour, the highest cycling category. For 2024 there are striking changes in terms of sponsors, highlighting Jumbo, which is about to make history in 2023.
This club became the first to win the three grand tours in the same season and, furthermore, with three different riders: Giro d’Italia with Roglic, Tour de France with Jonas Vingegaard and Vuelta a España with Sepp Kuss. However, as of December 31, they will not continue considering that their return (it is a supermarket chain) is already more than profitable.
We review the 18 main sponsors that will be in the peloton in 2024.
Alpecin-Deceuninck
Alpecin is a German anti-hair loss shampoo that stimulates hair growth from the roots, while Deceuninck is a Belgian multinational that is mainly dedicated to the manufacturing and distribution of door and window profiles.
Arkea-B&B Hotels
Arkea is a cooperative banking business group made up of the federations of Crédit Mutuel de Bretagne, du Sud-Ouest and Massif Central, and about 30 specialized subsidiaries (Fortuneo, Monext, Arkéa Banque Entreprises et Institutionnels, Arkéa Investment Services, Suravenir…), and insurance company while Samsic, which is a logistics services and solutions company.
Astana Qazaqstan Team
The Government of the country, Kazakhstan, is the main support of the team. Astana, the capital, is what gives the initial name.
Bahrain-Victorious
The Persian Gulf country is the main sponsor. As they describe, it serves to “show Bahrain’s ambition and optimism” to the entire world.
Bora-Hansgrohe
The first, Bora, is a German company that manufactures cooktops and smoke extractors. Hansgrohe is also German and is dedicated to the manufacture of showers and faucets, among others.
Cofidis
It is a French financial institution specialized in granting credits and loans remotely. He has been with the team since its creation in 1997.
Decathlon AG2R La Mondiale Team
The first is a French chain of department stores, dedicated to the sale and distribution of sports equipment while AG2R is the most important insurance and pension company also in France. La Mondiale’s main occupation is complementary retirement funds and financial services.
EF Education-Easy Post
Education First is a language teaching company. “Since 1965, EF has helped millions of people discover new places, experience new cultures and learn new things about the world and themselves,” they explain. Easy Post is a logistics company that is dedicated to organizing the shipment of products from one point to another in the world.
Groupama-FDJ
Groupama is a French insurance group headquartered in Paris with operations in 10 countries, while FDJ is a French public company created in 1976. 72% of the company belongs to the French government, which granted it a monopoly on lotteries and betting. sports throughout its territory.
Ineos Grenadiers
Ineos is a privately owned British multinational company headquartered in London, with registered offices in Lyndhurst and London itself. It is among the two largest chemical companies in the world. Grenadiers is an all-terrain vehicle inspired by the Land Rover Defender, in production since the end of 2022 by the chemical products company Ineos.
Intermaché-Wanty
The Intermarché group, which also works under the name Intermarché Les Mousquetaires, is a French commercial distribution business group. Wanty, a family business founded in 1946, specializes in construction, public works and civil engineering.
Lidl-Trek
Lidl is a discount supermarket chain of German origin. It has more than 12,000 stores in thirty countries and is part of the Schwarz group, one of the largest distribution conglomerates in Europe. Trek is an American bicycle brand.
Movistar Team
Movistar is the main brand of the Spanish international telecommunications company Telefónica, in Spain and Latin America, for its telephone, internet and television products.
Soudal Quick-Step
Soudal is a Belgian company whose headquarters are located in Turnhout. The company has become one of the largest independent producers of silicone and caulks (silicone, polyurethane, marine sealants, acrylics), polyurethane foams and adhesives. Quick Step is a Belgian company founded in 1960 that is dedicated to the manufacture of laminate flooring.
Team DSM-Firmenich
DSM is a global company of Dutch origin, which operates in the areas of Nutrition, Health and Sustainable Living with a clear objective: sustainability. Firmenich SA was a Swiss company dedicated to the fragrance and flavor business. Created perfumes for over 125 years and has produced several well-known flavors. Founded in 1895, it merged in May 2023 with DSM.
Team Jayco AlUlA
Jayco Corporation is Australia’s leading manufacturer of recreational vehicles (motorhomes). AlUla spreads a cultural destination in the northwest of Saudi Arabia. Seek to promote tourism in a specific area of the country.
Team Visma – Lease a Bike
Visma (which replaces Jumbo as the team’s main sponsor) is a Norwegian company based in Oslo, which provides software and information technology, development and consulting services. Lease a Bike is dedicated to bicycle rental co-owned by the Dutch multinational Pon and Volkswagen Financial Services. As an international company, it has 13,000 employees and is present in more than 30 countries.
UAE Team Emirates
The team aims to represent an entire nation, the United Arab Emirates, and promote a healthy lifestyle linked to the use of bicycles.