A few weeks before the start of the 2023 MTB calendar, the UCI and Warner Bros. Discovery have just announced the UCI Mountain Bike World Series, a new brand that brings together the XCO, Short Track, Marathon, DH and Enduro World Cups.
The arrival of Warner Bros. Discovery in mountain biking is leaving behind the most far-reaching transformation in memory of this sport, and that is saying a lot if we take into account that no race has yet been held since the union between the International Cycling Union ( ICU) and Warner Bros.
The first big change was the programming of a unified MTB 2023 calendar with venues that will host several World Cup events of different modalities on the same date.
From the organization they assure that there will be more live coverage and more ways to follow the races than ever. UCI Mountain Bike World Series UCI XCO, XCC and DHI World Cup events will be streamed live and on demand on Discovery+, the Eurosport app and globally on GCN+. Although this is something that is yet to be outlined and more ways to see it will be announced in the coming months.
The UCI Mountain Bike World Series will unite the main mountain bike formats under a single brand for the first time in history. An easier way to make themselves known to the general public and with what they intend to reach more people through the new broadcast channels.
UCI President David Lappartient said of the new UCI Mountain Bike World Series: “The popularity of world MTB is on the rise, and by combining all its main formats, as well as racing for elite and amateur cyclists in a major series, we are going to further increase the appeal of this discipline.With its festival atmosphere, mix of races and extensive live coverage, the UCI Mountain Bike World Series offers a fresh and engaging experience for athletes, die-hard fans and newcomers to the mountain biking community.
For his part, Chris Ball, the General Director of ESO Sports explained: “By creating a single global platform that unifies the main racing formats with the status of UCI World Cup for the first time, the new UCI Mountain Bike World Series They will also allow for the integration and growth of amateur, road and festival events to the UCI World Cup races.”
“Our long-term goal is to elevate the main competition formats of the UCI World Cup, taking athletes and teams to a higher level. The future is incredibly exciting and we are honored to usher in a new I was from this sport.”
This is the new website of the UCI MTB World Series where you can follow news, results and all the information related to the competitions.